2025 CDS Annual Conference

Overall Description
This presentation examines how craft breweries leverage neolocalism to foster community identity, economic resilience, and social connection while addressing the challenges of gentrification and displacement. Neolocalism celebrates local culture and transforms breweries into authentic community hubs, but these efforts can also contribute to rising property values and resident exclusion. Using case studies from Portland, Tempe, and the Finger Lakes, this session highlights strategies for balancing authenticity with inclusivity. It offers actionable insights for urban planners, policymakers, and community leaders on using neolocalism to promote equitable, sustainable community development.
Full Description
This presentation delves into how craft breweries use neolocalism to build stronger community connections, foster local identity, and contribute to economic development, while simultaneously navigating the authenticity dilemma associated with gentrification and social inequities. Neolocalism—the intentional promotion of local culture and identity—enables craft breweries to become vital “third places” (Talmage et al., 2020), where people gather, build relationships, and strengthen social bonds. These spaces often play a central role in revitalizing neighborhoods by creating vibrant hubs of economic and cultural activity. However, the same neolocal practices that celebrate community heritage and authenticity can inadvertently contribute to challenges such as rising property values, cultural displacement, and the exclusion of long-standing residents (Domaradzka, 2023).
Drawing on case studies from Portland, Oregon; Tempe, Arizona; San Diego, CA; the Finger Lakes, NY; and beyond, this session explores the complex dynamics of neolocal branding and its impact on equitable urban development. We will examine strategies breweries employ to align their practices with local history and culture, while mitigating the risks of fostering exclusivity and inequity. Special attention will be given to examples of both exemplary and problematic approaches to neolocalism, highlighting how breweries can balance authenticity with inclusivity.
This discussion aims to provide urban planners, policymakers, and community leaders with actionable insights into leveraging the potential of neolocalism for social and economic resilience, while addressing the challenges of gentrification, displacement, and community engagement. By navigating these tensions thoughtfully, neolocalism can serve as a transformative tool for sustainable and equitable community development.